Somewhere along the way, “clean” replaced care. We wash on autopilot — not realising each cycle weakens fibres, mutes colour, and rubs away the quiet character clothes collect over time. The pieces we love most don’t need stripping back; they need preserving.
L’EAUNDRY™ is the start of a gentler ritual. A cotton-musk mist powered by odour-neutralising actives, made to refresh clothes between wears and protect them from the quiet damage of overwashing. It keeps pieces softer, colours truer, and their story intact — a small ritual with a long reach, extending the life of what you already love.
SHIPPING FROM DECEMBER 5
THE RITUAL OF REWEAR
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The scent of sun-dried cotton. Clean, bright and quietly addictive.
Crafted to sit beautifully on fabric and layer seamlessly with your favourite skin scents.
Top: Bergamot, Ozonic
Heart: Cotton Accord, Orris, Violet Leaf
Base: White Musk, Rosewood, Sea Salt
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Alcohol-free. Fabric-safe.
Powered by advanced odour-neutralising actives that refresh lightly worn clothes.
Revives without masking. Protects without stripping.
Designed to gently extend time between washes.
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Mist lightly from 6 inches.
Use to revive a worn item or before putting garments away.
Focus on areas where odour lingers.
Safe for all textiles. For delicate materials, test on an inconspicuous seam first.
WASH LESS, LOVE LONGER AND READ THE CARE TAG
UNWWORN is a modern clothing care brand reframing the conversation around laundry and longevity. We tell stories about the clothes we keep, and create products that help you wash less, wear longer, and build a deeper connection with what you already own.
The Care Tag is where that world unfolds, with stories about clothing culture, memory and care. Subscribe to read it first.
OUR PHILOSOPHY
